Why October Matters
October is Breast Cancer Awareness Month—a time to honor fighters, survivors, and those we’ve lost, while pushing forward toward better treatments and ultimately, a cure. Breast cancer affects 1 in 8 women in the U.S. and countless families worldwide. Research saves lives. Awareness saves lives. And together, we can make a real difference.
At Awesome Human, we believe beauty and strength are intertwined. That’s why 20% of sales from Beauty Chews and Crème de Boobage this month will go directly toward breast cancer research and survivor support programs.


Why Our Elders?
When you shop Awesome Human this October, you’re not just nourishing your skin and body—you’re joining a global movement to save lives.
Here’s the impact breast cancer research makes:
- In the 1970s, the 5-year survival rate for women diagnosed with breast cancer was about 75%. Today, thanks to advances in research and early detection, it’s nearly 91%.
- Breast cancer is the most common cancer worldwide, yet up to 40% of cases could be prevented through lifestyle, awareness, and screenings.
- Men can get breast cancer too—though it’s rare, around 1 in 833 men will be diagnosed in their lifetime.
Surprising Facts: The Ripple Effect of Research
Breast cancer research doesn’t just help breast cancer patients—it drives breakthroughs that impact all kinds of cancers. Treatments first tested in breast cancer trials, like targeted therapies and immunotherapies, are now used to fight other forms of cancer too.
Even more surprising:
- Breast cancer research has improved understanding of genetics, leading to life-saving BRCA1 and BRCA2 testing for people at high risk.
- Studies show that exercise, vitamin D levels, and diet can play a role in prevention and recovery—proof that wellness choices (like the supplements and skin health you invest in here) are part of the bigger picture.
- Survivors often face “invisible scars”—from lymphedema to mental health struggles. That’s why survivor support programs funded by your purchase are just as vital as lab research.
When you shop, you’re not just backing science—you’re helping real people rebuild their lives with dignity and hope.


Awesome Charities We Adore:
While we’re deciding our first recipient, here are five small but mighty charities dedicated to uplifting our senior community:
1. Pets for the Elderly Foundation (www.petsfortheelderly.org): Connecting seniors with furry companions, this charity aims to bring joy and companionship into the lives of elderly individuals through pet adoption.
2. Second Wind Dreams (www.secondwind.org): Focused on making dreams a reality for the elderly, Second Wind Dreams enhances the quality of life for seniors by fulfilling their heartfelt wishes.
3. Justice in Aging (www.justiceinaging.org): A national organization advocating for low-income older adults, Justice in Aging fights for their rights and works to ensure their well-being and dignity.
4. Friend to Friend America (friendtofriendamerica.org): This organization combats loneliness and isolation among seniors in long-term care by pairing them with volunteers who provide friendship and emotional support.
5. The Elderly Wish Foundation (www.elderlywish.org): Dedicated to granting wishes to elderly individuals facing life-limiting conditions, The Elderly Wish Foundation aims to bring joy and create lasting memories for seniors in need.


Join the Awesome Movement:
Your purchase doesn’t just make you look good, it does good! Part of every sale goes to our Awesome Fund, starting from day one. Because helping others should never wait.